Teach your students how to recognise what makes a good advertising campaign, understand the roles and responsibilities of professionals within an advertising agency and learn what affects the selection of media platforms and communications channels for a campaign.
The History of Advertising Trust visited Bartle Bogle Heggarty (BBH), an international award winning advertising agency, and asked different advertising professionals to give us their views on various aspects of running an advertising campaign.
The result is a selection of unique interviews. Use these exceptional clips to stimulate discussion or work assignments and give your students the opportunity to learn first hand from the experts.
This online resource contains 20 exclusive videos which can be easily downloaded and used in the classroom and includes ideas on how to use the material, saving you time and effort developing lesson plans.
Click here to find out more or contact Gordon Chancellor (Audience Development Co-ordinator at The History of Advertising Trust) by email at Gordon@hatads.org.uk or by calling 07814 625118.