School World

Teach your students how to recognise what makes a good advertising campaign, understand the roles and responsibilities of professionals within an advertising agency and learn what affects the selection of media platforms and communications channels for a campaign.

The History of Advertising Trust visited Bartle Bogle Heggarty (BBH), an international award winning advertising agency, and asked different advertising professionals to give us their views on various aspects of running an advertising campaign.

The result is a selection of unique interviews. Use these exceptional clips to stimulate discussion or work assignments and give your students the opportunity to learn first hand from the experts.

This online resource contains 20 exclusive videos which can be easily downloaded and used in the classroom and includes ideas on how to use the material, saving you time and effort developing lesson plans.

Click here to find out more or contact Gordon Chancellor (Audience Development Co-ordinator at The History of Advertising Trust) by email at Gordon@hatads.org.uk or by calling 07814 625118.

One of the main problems that students face when approaching AS Sociology, particularly if they have not studied Sociology for GCSE, is that of coming to terms with the whole concept of Sociology itself.

What is it? What topics does it cover? When did it start? Where is it now? These are the sort of questions that are asked as students try to understand a concept that simply can’t be seen or touched.

After all, what is society?

Many students faced with this dilemma at the start of their course will also find that their course book (such as “AS Level Sociology: the complete course for the AQA Specification” by Webb et al) is too detailed. It is too early for them to have a detailed report on an individual topic. Rather they want an overview, leading to topic introductions.

It is due to this need that we have published the AQA’s A-Level Education Workbook.

This copiable volume begins with an introduction to Sociology and quickly asks students to brainstorm ideas and answer basic questions.

It then goes in to brief summaries of Functionalist, New Right and Marxist theories. Questions are also included for the students to answer throughout in order to help them apply what they have just learnt.

The workbook then moves on to look at Class, Gender and Ethnicity and concludes with the history of education.

There are questions throughout, key terms to define and key ideas to fill in, in order to help students to engage with material and think harder about what they are reading, and exam questions for the students to practise.

This resource contains 35 copiable masters which are also available as PDF downloads or as a PDF or editable Word files on a CD. The price of £24.99 + VAT is the same for all formats.

Once purchased the CD can be freely copied and networked throughout the school.

To see sample pages please email sales@classroom-resources.co.uk quoting the order code 19045.

You can order the AQA’s A-Level Education Workbook in any of these ways:

On our website
By phone on 0117 940 6409
By fax on 0117 940 6408
By email (quoting a school order number) to sales@classroom-resources.co.uk
By post to: Classroom Resources, PO Box 1489, Bristol, BS99 3QJ

Staff and pupils from Saint Paul’s Catholic High School in Wythenshawe have been enjoying growing their own food on the school’s allotment and then cooking it themselves. The pupils have grown many vegetables and have particularly enjoyed growing a crop of organic potatoes. They organised a “Potato Day” at school where they cooked the potatoes in a variety of ways.

Through first-hand experience, pupils have been experiencing the outdoors and have been involved in a range of activities including planting the potato seeds, watching the germination of the plants, plant maintenance (weeding, watering, feeding) and plant harvesting. They then had the pleasure of cooking the potatoes in a number of ways and then enjoyed eating those dishes.

“There have been many benefits from the school allotment. The pupils are really enthusiastic about the project and are learning basic gardening skills in an informal way. They also have a better awareness about how fruit and vegetables grow and they really enjoyed cooking with them.” said Mr Joe Richardson from Saint Paul’s. “Gardening and cooking are new skills which will serve them well though life and encourage a healthy lifestyle.”

Mr Richardson added: “Managing an allotment highlights the school’s focus on healthy eating and healthy lifestyles, and allows the pupils a chance to work outdoors and appreciate the beauty and importance of nature.”

“This has been a fantastic opportunity for the pupils to learn about the environment, growing and nurturing food and plants, and preparing, cooking and eating the food grown,” explained Mr Wiktor Daron, Head Teacher at Saint Paul’s. “The pupils have benefitted enormously from this project; gardening and growing things is both educational and healthy for children and managing an allotment ties in with the school’s emphasis on healthy eating and healthy lifestyles,”

With the development of new key stage 4 Science courses Field Studies Council’s Nettlecombe Court Centre offered a local school the opportunity to experience some of the activities within them, from the physics of shelter building to the chemistry of climate change and methane production that came to an explosive end.

The students were taught by experienced FSC staff.

Tom Frost, Senior FSC Tutor: “It was great to see the engagement in the students as they observed and participated in several different activities that demonstrated science outside. The majority of the content was new for students but they will soon be using this experience back at school to reinforce the lessons.”

The school’s Deputy Head: “We are committed to enabling our learners to develop their knowledge and skills whilst placing equal value on fostering imaginative thinking and working in partnership.

“The opportunities and experiences at FSC Nettlecombe have become an integral part of our enrichment programme. Through challenging and thought provoking activities the outdoor classroom gives every student a chance to get involved in something which is stimulating and enjoyable.”

The activities were adapted from the new KS4 Science courses created by the FSC for teaching science in the outdoor classroom. For more information about them, please visit our website