Racial and sexual stereotypes are constantly being redefined and reinforced on TV and in movies, in magazines and on the Web, in video games – practically everywhere. They frame perceptions, reinforce prejudices, and promote a fear of the “other.”
Highly recommended for school and university libraries, Sexual and Racial Stereotypes in the Media is an excellent resource for communication, journalism, psychology, and sociology curricula.” — Educational Media Reviews Online
This two-part DVD series scrutinises the media in order to both expose and understand common sources of bias and the intentions behind them.
Racial Stereotypes In The Media
Although demeaning and offensive racial stereotypes were pervasive in popular media of every kind during the 20th century, most observers would agree that the media is much more sensitive to representations of race today. But the pernicious effects of that stereotyping live on in the new racism arising from disparities in the treatment of stories involving whites and people of colour in a ratings-driven news market, media-enhanced isolationism as a result of narrowcasting, and other sources. This programme examines the relationship between mass media and social constructions of race from political and economic perspectives while looking at the effects media can have on audiences. A Films for the Humanities & Sciences Production. (42 minutes)
Sexual Stereotypes in the Media
Categorising others is a part of human nature, and even as infants we divide the world into two groups – male and female – to help organize our reality. But when these stereotypes are used to make assumptions about a person’s character and value, they become gender bias or outright sexism. This programme illustrates some of the commercial, cultural, psychological, and sociological forces that have shaped sexual stereotypes in the media, such as demographic segmentation and the selling of gender, the myths of alluring femininity and rugged masculinity, Jungian personality archetypes, consensus reality, stereotype threat, the hegemonic forces of agenda-setting and mainstreaming, body image dysfunctions, and the theory of the male gaze. A Films for the Humanities & Sciences Production. (38 minutes)
Available on approval from Viewtech Educational Media. To order online click on the title links above and then add to order – quote promotional discount code: HHM110 at the checkout for a 10% discount!
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Viewtech Educational Media
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